If this massive undertaking already sounds impressive, you may want to know that is only the prominent tip of a very large iceberg.Ī bit of online sleuthing revealed that Mike Adams owns over 50 websites. According to the website, its 20 writers and researchers produce up to 15 articles a day. He is anti-vaccination, anti-GMO, anti-medicine. Mike Adams, also known as The Health Ranger, is a fierce advocate of alternative medicine. This is an echo chamber because, in due time, you only hear your beliefs repeated back at you and stop seeing what’s happening on the other side.Įcho chambers for the pseudoscience crowd exist as well, though Mike Adams’ online bubble is so vast and self-sufficient, it warrants the term “ecosystem”. If you watch a lot of science videos on YouTube, follow many scientists on Twitter, and regularly search for scientific questions on Google, your online experience will shift away from neutrality, as search results, post sorting, and recommendations will be tailored to your pro-science stance.
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Much has been written recently about online “echo chambers”: the idea that we are catered to on the Internet with sites and recommendations that reinforce our preexisting beliefs. If there is a Wonderland filled with health scares, monsters, and miraculous concoctions, Mike Adams is building it.